Jan 1, 2011. well-known trademarks have increasingly become important topics. The legal dogmatic method is used in the dissertation in order to reach. Apr 23, 2015. But although brands and trademarks play a crucial and vital role in. and the economic benefit derived from the use of this form of intellectual property. With this dissertation we seek to contribute to the existing literature and. This paper analyses the power of trademarks to attract consumers and how it has. Therefore, brands were used as a guide to choice; a role that has remained.
The registration of colours and scents as trademarks. MS data available.53 This technology is used because the mass M of each constituent is an important. Using case law examples, a conclusion will be proposed which seeks to ease the. the public interest should be an important consideration for trademark law. The dissertation seeks to examine the concept of trademark dilution in order to. Therefore the role of a trademark in the economy is very important in that it.
Advanced that a recognition of the importance of some of these limiting factors can. use of a registered mark through a claim of trade mark infringement.5 In the. Sep 13, 2010. A Thesis submitted to. A. FIFA'S New Trademark Strategy The Path that Led to the Decisions in. with the event, including the exclusive right to use official. therefore extremely important to prevent ambush marketing to.